Case Study
The BTME Group, encompassing two distinct brands – TacTree, which specialises in outdoor and tactical clothing and equipment, and MedTree, a supplier of medical equipment – sought the help of Kubix for a comprehensive digital transformation project. They faced several challenges with their eCommerce tech stack, including outdated functionality and limited scalability. To address these issues, they sought a migration to Shopify, along with a site redesign, custom integrations, and ongoing marketing support. We deployed our strategic scalpels and multitools to carve out the future of BTME Group’s online presence.
BTME Group needed to migrate from their existing Magento platform, which had become cumbersome due to its complex architecture and limitations, to Shopify to take advantage of its flexibility and user-friendly interface. This migration required seamless integration with Brightpearl, to ensure real-time data flow between the systems. Additionally, the new platform had to accommodate TacTree’s compliance requirements for selling age-restricted items, such as knives and daggers. Both sites also offered customised products, requiring a user friendly solution to manage product personalisation effectively.
If that wasn’t enough of an expedition already, each brand required a distinct online presence, reflecting their unique identities and catering to their specific customer bases, while still benefiting from shared backend processes. To achieve this, we tailored the Shopify platform for each brand, allowing them to operate independently while maintaining common functionalities. BTME Group also sought to utilise Shopify Plus’ Checkout Blocks app to create a more customised purchasing experience, adding another layer of complexity to the project. We’re good with complexity.
The BTME Group, encompassing two distinct brands – TacTree, which specialises in outdoor and tactical clothing and equipment, and MedTree, a supplier of medical equipment – sought the help of Kubix for a comprehensive digital transformation project. They faced several challenges with their eCommerce tech stack, including outdated functionality and limited scalability. To address these issues, they sought a migration to Shopify, along with a site redesign, custom integrations, and ongoing marketing support. We deployed our strategic scalpels and multitools to carve out the future of BTME Group’s online presence.
BTME Group needed to migrate from their existing Magento platform, which had become cumbersome due to its complex architecture and limitations, to Shopify to take advantage of its flexibility and user-friendly interface. This migration required seamless integration with Brightpearl, to ensure real-time data flow between the systems. Additionally, the new platform had to accommodate TacTree’s compliance requirements for selling age-restricted items, such as knives and daggers. Both sites also offered customised products, requiring a user friendly solution to manage product personalisation effectively.
If that wasn’t enough of an expedition already, each brand required a distinct online presence, reflecting their unique identities and catering to their specific customer bases, while still benefiting from shared backend processes. To achieve this, we tailored the Shopify platform for each brand, allowing them to operate independently while maintaining common functionalities. BTME Group also sought to utilise Shopify Plus’ Checkout Blocks app to create a more customised purchasing experience, adding another layer of complexity to the project. We’re good with complexity.
The BTME Group, encompassing two distinct brands – TacTree, which specialises in outdoor and tactical clothing and equipment, and MedTree, a supplier of medical equipment – sought the help of Kubix for a comprehensive digital transformation project. They faced several challenges with their eCommerce tech stack, including outdated functionality and limited scalability. To address these issues, they sought a migration to Shopify, along with a site redesign, custom integrations, and ongoing marketing support. We deployed our strategic scalpels and multitools to carve out the future of BTME Group’s online presence.
BTME Group needed to migrate from their existing Magento platform, which had become cumbersome due to its complex architecture and limitations, to Shopify to take advantage of its flexibility and user-friendly interface. This migration required seamless integration with Brightpearl, to ensure real-time data flow between the systems. Additionally, the new platform had to accommodate TacTree’s compliance requirements for selling age-restricted items, such as knives and daggers. Both sites also offered customised products, requiring a user friendly solution to manage product personalisation effectively.
If that wasn’t enough of an expedition already, each brand required a distinct online presence, reflecting their unique identities and catering to their specific customer bases, while still benefiting from shared backend processes. To achieve this, we tailored the Shopify platform for each brand, allowing them to operate independently while maintaining common functionalities. BTME Group also sought to utilise Shopify Plus’ Checkout Blocks app to create a more customised purchasing experience, adding another layer of complexity to the project. We’re good with complexity.
The BTME Group, encompassing two distinct brands – TacTree, which specialises in outdoor and tactical clothing and equipment, and MedTree, a supplier of medical equipment – sought the help of Kubix for a comprehensive digital transformation project. They faced several challenges with their eCommerce tech stack, including outdated functionality and limited scalability. To address these issues, they sought a migration to Shopify, along with a site redesign, custom integrations, and ongoing marketing support. We deployed our strategic scalpels and multitools to carve out the future of BTME Group’s online presence.
BTME Group needed to migrate from their existing Magento platform, which had become cumbersome due to its complex architecture and limitations, to Shopify to take advantage of its flexibility and user-friendly interface. This migration required seamless integration with Brightpearl, to ensure real-time data flow between the systems. Additionally, the new platform had to accommodate TacTree’s compliance requirements for selling age-restricted items, such as knives and daggers. Both sites also offered customised products, requiring a user friendly solution to manage product personalisation effectively.
If that wasn’t enough of an expedition already, each brand required a distinct online presence, reflecting their unique identities and catering to their specific customer bases, while still benefiting from shared backend processes. To achieve this, we tailored the Shopify platform for each brand, allowing them to operate independently while maintaining common functionalities. BTME Group also sought to utilise Shopify Plus’ Checkout Blocks app to create a more customised purchasing experience, adding another layer of complexity to the project. We’re good with complexity.
We began with TacTree, the more complex of the two brands, to establish a base theme and functionality. The initial phase involved migrating existing data from Magento to Shopify, including product details, pricing, and stock levels. The focus was on ensuring minimal disruption to TacTree’s operations while developing a robust eCommerce platform for future growth.
Once the TacTree site was fully developed and tested, we replicated the same theme and code base for MedTree, making necessary design and structural adjustments to suit its unique requirements. Although the sites shared core functionality, they were treated as two separate entities to allow for easier future development and customisations.
A key aspect of the project was integrating Brightpearl with Shopify to manage BTME Group’s complex inventory and pricing needs. Brightpearl handles stock levels, pricing, SKUs, and images, all of which needed to pass seamlessly to and from Shopify. We implemented custom code to ensure data was correctly mapped and displayed, preventing issues like pricing errors or miscategorised products. This integration allowed for real-time updates and maintained consistency across both platforms.
We began with TacTree, the more complex of the two brands, to establish a base theme and functionality. The initial phase involved migrating existing data from Magento to Shopify, including product details, pricing, and stock levels. The focus was on ensuring minimal disruption to TacTree’s operations while developing a robust eCommerce platform for future growth.
Once the TacTree site was fully developed and tested, we replicated the same theme and code base for MedTree, making necessary design and structural adjustments to suit its unique requirements. Although the sites shared core functionality, they were treated as two separate entities to allow for easier future development and customisations.
A key aspect of the project was integrating Brightpearl with Shopify to manage BTME Group’s complex inventory and pricing needs. Brightpearl handles stock levels, pricing, SKUs, and images, all of which needed to pass seamlessly to and from Shopify. We implemented custom code to ensure data was correctly mapped and displayed, preventing issues like pricing errors or miscategorised products. This integration allowed for real-time updates and maintained consistency across both platforms.
We began with TacTree, the more complex of the two brands, to establish a base theme and functionality. The initial phase involved migrating existing data from Magento to Shopify, including product details, pricing, and stock levels. The focus was on ensuring minimal disruption to TacTree’s operations while developing a robust eCommerce platform for future growth.
Once the TacTree site was fully developed and tested, we replicated the same theme and code base for MedTree, making necessary design and structural adjustments to suit its unique requirements. Although the sites shared core functionality, they were treated as two separate entities to allow for easier future development and customisations.
A key aspect of the project was integrating Brightpearl with Shopify to manage BTME Group’s complex inventory and pricing needs. Brightpearl handles stock levels, pricing, SKUs, and images, all of which needed to pass seamlessly to and from Shopify. We implemented custom code to ensure data was correctly mapped and displayed, preventing issues like pricing errors or miscategorised products. This integration allowed for real-time updates and maintained consistency across both platforms.
We began with TacTree, the more complex of the two brands, to establish a base theme and functionality. The initial phase involved migrating existing data from Magento to Shopify, including product details, pricing, and stock levels. The focus was on ensuring minimal disruption to TacTree’s operations while developing a robust eCommerce platform for future growth.
Once the TacTree site was fully developed and tested, we replicated the same theme and code base for MedTree, making necessary design and structural adjustments to suit its unique requirements. Although the sites shared core functionality, they were treated as two separate entities to allow for easier future development and customisations.
A key aspect of the project was integrating Brightpearl with Shopify to manage BTME Group’s complex inventory and pricing needs. Brightpearl handles stock levels, pricing, SKUs, and images, all of which needed to pass seamlessly to and from Shopify. We implemented custom code to ensure data was correctly mapped and displayed, preventing issues like pricing errors or miscategorised products. This integration allowed for real-time updates and maintained consistency across both platforms.
Given TacTree’s range of age-restricted products, an essential requirement was age verification at checkout. We integrated a third-party age verification tool to confirm customer eligibility at the point of purchase. Additionally, we ensured this data was passed correctly to shipping carriers like Royal Mail and DPD, categorising such purchases as dangerous goods and adhering to delivery regulations. Safety first.
For TacTree and MedTree, product customization is a key feature, particularly for items like knives, which can be personalised with engravings or images. We developed a bespoke solution within Shopify to support custom product options. We set up the site to treat each customised product as a separate entity to avoid SEO conflicts, applying rules to these custom product pages to prevent competition between standard and customised products.
We implemented Checkout Blocks, an app leveraging checkout extensibility, a Shopify Plus feature, to control the checkout process and display specific information based on the product being purchased. We also utilised the “Mechanic” app, an external app, to automate additional product checks, such as ensuring back-ordered items were correctly labelled and processed in the order workflow.
Given TacTree’s range of age-restricted products, an essential requirement was age verification at checkout. We integrated a third-party age verification tool to confirm customer eligibility at the point of purchase. Additionally, we ensured this data was passed correctly to shipping carriers like Royal Mail and DPD, categorising such purchases as dangerous goods and adhering to delivery regulations. Safety first.
For TacTree and MedTree, product customization is a key feature, particularly for items like knives, which can be personalised with engravings or images. We developed a bespoke solution within Shopify to support custom product options. We set up the site to treat each customised product as a separate entity to avoid SEO conflicts, applying rules to these custom product pages to prevent competition between standard and customised products.
We implemented Checkout Blocks, an app leveraging checkout extensibility, a Shopify Plus feature, to control the checkout process and display specific information based on the product being purchased. We also utilised the “Mechanic” app, an external app, to automate additional product checks, such as ensuring back-ordered items were correctly labelled and processed in the order workflow.
Given TacTree’s range of age-restricted products, an essential requirement was age verification at checkout. We integrated a third-party age verification tool to confirm customer eligibility at the point of purchase. Additionally, we ensured this data was passed correctly to shipping carriers like Royal Mail and DPD, categorising such purchases as dangerous goods and adhering to delivery regulations. Safety first.
For TacTree and MedTree, product customization is a key feature, particularly for items like knives, which can be personalised with engravings or images. We developed a bespoke solution within Shopify to support custom product options. We set up the site to treat each customised product as a separate entity to avoid SEO conflicts, applying rules to these custom product pages to prevent competition between standard and customised products.
We implemented Checkout Blocks, an app leveraging checkout extensibility, a Shopify Plus feature, to control the checkout process and display specific information based on the product being purchased. We also utilised the “Mechanic” app, an external app, to automate additional product checks, such as ensuring back-ordered items were correctly labelled and processed in the order workflow.
Given TacTree’s range of age-restricted products, an essential requirement was age verification at checkout. We integrated a third-party age verification tool to confirm customer eligibility at the point of purchase. Additionally, we ensured this data was passed correctly to shipping carriers like Royal Mail and DPD, categorising such purchases as dangerous goods and adhering to delivery regulations. Safety first.
For TacTree and MedTree, product customization is a key feature, particularly for items like knives, which can be personalised with engravings or images. We developed a bespoke solution within Shopify to support custom product options. We set up the site to treat each customised product as a separate entity to avoid SEO conflicts, applying rules to these custom product pages to prevent competition between standard and customised products.
We implemented Checkout Blocks, an app leveraging checkout extensibility, a Shopify Plus feature, to control the checkout process and display specific information based on the product being purchased. We also utilised the “Mechanic” app, an external app, to automate additional product checks, such as ensuring back-ordered items were correctly labelled and processed in the order workflow.
Post-launch, Kubix transitioned to providing ongoing marketing support for BTME Group. Our team now oversees and manages email marketing campaigns and LinkedIn ads, adapting the approach for MedTree’s B2B segment. Whether it’s doctors or wild campers, our marketing approach is tailored to each brand’s unique audience, maximising visibility and engagement.
The migration of TacTree and MedTree from Magento to Shopify was executed seamlessly, with minimal disruption to operations, ensuring data integrity and significantly enhancing site performance. This transition resulted in a more user-friendly experience, featuring streamlined navigation, improved product customisation options, and a simplified checkout process, which collectively boosted user satisfaction and engagement. Additionally, the new setup incorporated effective age verification and integrated delivery carrier protocols for age-restricted products, ensuring compliance with legal regulations and reinforcing both brands' reputation and trustworthiness.
Operational efficiency was further improved through the integration with Brightpearl, which enabled real-time updates for inventory and pricing, reducing manual errors and optimising overall workflow. The adoption of separate code bases for TacTree and MedTree also increased flexibility, allowing each brand to be independently customised and scaled according to its unique needs, without affecting the other. This strategic approach ensures that both brands are well-positioned to adapt to future growth and evolving market demands.
Post-launch, Kubix transitioned to providing ongoing marketing support for BTME Group. Our team now oversees and manages email marketing campaigns and LinkedIn ads, adapting the approach for MedTree’s B2B segment. Whether it’s doctors or wild campers, our marketing approach is tailored to each brand’s unique audience, maximising visibility and engagement.
The migration of TacTree and MedTree from Magento to Shopify was executed seamlessly, with minimal disruption to operations, ensuring data integrity and significantly enhancing site performance. This transition resulted in a more user-friendly experience, featuring streamlined navigation, improved product customisation options, and a simplified checkout process, which collectively boosted user satisfaction and engagement. Additionally, the new setup incorporated effective age verification and integrated delivery carrier protocols for age-restricted products, ensuring compliance with legal regulations and reinforcing both brands' reputation and trustworthiness.
Operational efficiency was further improved through the integration with Brightpearl, which enabled real-time updates for inventory and pricing, reducing manual errors and optimising overall workflow. The adoption of separate code bases for TacTree and MedTree also increased flexibility, allowing each brand to be independently customised and scaled according to its unique needs, without affecting the other. This strategic approach ensures that both brands are well-positioned to adapt to future growth and evolving market demands.
Post-launch, Kubix transitioned to providing ongoing marketing support for BTME Group. Our team now oversees and manages email marketing campaigns and LinkedIn ads, adapting the approach for MedTree’s B2B segment. Whether it’s doctors or wild campers, our marketing approach is tailored to each brand’s unique audience, maximising visibility and engagement.
The migration of TacTree and MedTree from Magento to Shopify was executed seamlessly, with minimal disruption to operations, ensuring data integrity and significantly enhancing site performance. This transition resulted in a more user-friendly experience, featuring streamlined navigation, improved product customisation options, and a simplified checkout process, which collectively boosted user satisfaction and engagement. Additionally, the new setup incorporated effective age verification and integrated delivery carrier protocols for age-restricted products, ensuring compliance with legal regulations and reinforcing both brands' reputation and trustworthiness.
Operational efficiency was further improved through the integration with Brightpearl, which enabled real-time updates for inventory and pricing, reducing manual errors and optimising overall workflow. The adoption of separate code bases for TacTree and MedTree also increased flexibility, allowing each brand to be independently customised and scaled according to its unique needs, without affecting the other. This strategic approach ensures that both brands are well-positioned to adapt to future growth and evolving market demands.
Post-launch, Kubix transitioned to providing ongoing marketing support for BTME Group. Our team now oversees and manages email marketing campaigns and LinkedIn ads, adapting the approach for MedTree’s B2B segment. Whether it’s doctors or wild campers, our marketing approach is tailored to each brand’s unique audience, maximising visibility and engagement.
The migration of TacTree and MedTree from Magento to Shopify was executed seamlessly, with minimal disruption to operations, ensuring data integrity and significantly enhancing site performance. This transition resulted in a more user-friendly experience, featuring streamlined navigation, improved product customisation options, and a simplified checkout process, which collectively boosted user satisfaction and engagement. Additionally, the new setup incorporated effective age verification and integrated delivery carrier protocols for age-restricted products, ensuring compliance with legal regulations and reinforcing both brands' reputation and trustworthiness.
Operational efficiency was further improved through the integration with Brightpearl, which enabled real-time updates for inventory and pricing, reducing manual errors and optimising overall workflow. The adoption of separate code bases for TacTree and MedTree also increased flexibility, allowing each brand to be independently customised and scaled according to its unique needs, without affecting the other. This strategic approach ensures that both brands are well-positioned to adapt to future growth and evolving market demands.
The collaboration between Kubix and the BTME Group successfully revitalised both TacTree and MedTree’s online presence, moving them from a dated and restrictive platform to a modern, flexible eCommerce environment. With enhanced functionality, improved user experience, and a robust marketing strategy in place, BTME Group is now well-positioned to take on its expedition to be the very best in both of its industries. No mountain is too tall.
The collaboration between Kubix and the BTME Group successfully revitalised both TacTree and MedTree’s online presence, moving them from a dated and restrictive platform to a modern, flexible eCommerce environment. With enhanced functionality, improved user experience, and a robust marketing strategy in place, BTME Group is now well-positioned to take on its expedition to be the very best in both of its industries. No mountain is too tall.
The collaboration between Kubix and the BTME Group successfully revitalised both TacTree and MedTree’s online presence, moving them from a dated and restrictive platform to a modern, flexible eCommerce environment. With enhanced functionality, improved user experience, and a robust marketing strategy in place, BTME Group is now well-positioned to take on its expedition to be the very best in both of its industries. No mountain is too tall.
The collaboration between Kubix and the BTME Group successfully revitalised both TacTree and MedTree’s online presence, moving them from a dated and restrictive platform to a modern, flexible eCommerce environment. With enhanced functionality, improved user experience, and a robust marketing strategy in place, BTME Group is now well-positioned to take on its expedition to be the very best in both of its industries. No mountain is too tall.
Our team have built over 300 Shopify stores.
Get in touch with us today.
.svg)