Case Study
Cooking up a new recipe for this Northern Ireland food delivery service.
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Freshly Prep’d, based in Northern Ireland, is a food subscription delivery and pickup service aimed at fitness enthusiasts. Founded by Kate and Garry, owners of popular Belfast cafe and takeaway Slim's Healthy Kitchen, they offer meal boxes tailored for those sprinting towards healthy lifestyles. Focusing on gym-goers, they specialise in custom meal plans with convenient gym-based pickup locations and local delivery.
With an overcomplicated e-commerce set up and a design in need of a refresh, Freshly Prep’d put in an order for an all new website from Kubix.
Freshly Prep’d, based in Northern Ireland, is a food subscription delivery and pickup service aimed at fitness enthusiasts. Founded by Kate and Garry, owners of popular Belfast cafe and takeaway Slim's Healthy Kitchen, they offer meal boxes tailored for those sprinting towards healthy lifestyles. Focusing on gym-goers, they specialise in custom meal plans with convenient gym-based pickup locations and local delivery.
With an overcomplicated e-commerce set up and a design in need of a refresh, Freshly Prep’d put in an order for an all new website from Kubix.
Freshly Prep’d, based in Northern Ireland, is a food subscription delivery and pickup service aimed at fitness enthusiasts. Founded by Kate and Garry, owners of popular Belfast cafe and takeaway Slim's Healthy Kitchen, they offer meal boxes tailored for those sprinting towards healthy lifestyles. Focusing on gym-goers, they specialise in custom meal plans with convenient gym-based pickup locations and local delivery.
With an overcomplicated e-commerce set up and a design in need of a refresh, Freshly Prep’d put in an order for an all new website from Kubix.
Freshly Prep’d, based in Northern Ireland, is a food subscription delivery and pickup service aimed at fitness enthusiasts. Founded by Kate and Garry, owners of popular Belfast cafe and takeaway Slim's Healthy Kitchen, they offer meal boxes tailored for those sprinting towards healthy lifestyles. Focusing on gym-goers, they specialise in custom meal plans with convenient gym-based pickup locations and local delivery.
With an overcomplicated e-commerce set up and a design in need of a refresh, Freshly Prep’d put in an order for an all new website from Kubix.
Kate and Garry came to us with their website (or websites) in a less than ideal position. For Freshly Prep’d, they had a Shopify store, but it was just one of the three platforms they were using to manage the brand’s online presence.
Their storefront was managed with WordPress, products were sold through Shopify, and subscriptions/collections were managed through a third-party platform called GoPrep. Using three different platforms meant three different experiences for customers, and multiple processes for staff to learn and keep on top of.
One of Freshly Prep’d’s most loyal customers even commented how they were waiting for the new site to launch before using the service again. Their customers loved the food, but not the overcomplicated website experience.
Kubix immediately started work to migrate their entire operation to Shopify, and bring all three elements under one e-commerce roof.
Kate and Garry came to us with their website (or websites) in a less than ideal position. For Freshly Prep’d, they had a Shopify store, but it was just one of the three platforms they were using to manage the brand’s online presence.
Their storefront was managed with WordPress, products were sold through Shopify, and subscriptions/collections were managed through a third-party platform called GoPrep. Using three different platforms meant three different experiences for customers, and multiple processes for staff to learn and keep on top of.
One of Freshly Prep’d’s most loyal customers even commented how they were waiting for the new site to launch before using the service again. Their customers loved the food, but not the overcomplicated website experience.
Kubix immediately started work to migrate their entire operation to Shopify, and bring all three elements under one e-commerce roof.
Kate and Garry came to us with their website (or websites) in a less than ideal position. For Freshly Prep’d, they had a Shopify store, but it was just one of the three platforms they were using to manage the brand’s online presence.
Their storefront was managed with WordPress, products were sold through Shopify, and subscriptions/collections were managed through a third-party platform called GoPrep. Using three different platforms meant three different experiences for customers, and multiple processes for staff to learn and keep on top of.
One of Freshly Prep’d’s most loyal customers even commented how they were waiting for the new site to launch before using the service again. Their customers loved the food, but not the overcomplicated website experience.
Kubix immediately started work to migrate their entire operation to Shopify, and bring all three elements under one e-commerce roof.
Kate and Garry came to us with their website (or websites) in a less than ideal position. For Freshly Prep’d, they had a Shopify store, but it was just one of the three platforms they were using to manage the brand’s online presence.
Their storefront was managed with WordPress, products were sold through Shopify, and subscriptions/collections were managed through a third-party platform called GoPrep. Using three different platforms meant three different experiences for customers, and multiple processes for staff to learn and keep on top of.
One of Freshly Prep’d’s most loyal customers even commented how they were waiting for the new site to launch before using the service again. Their customers loved the food, but not the overcomplicated website experience.
Kubix immediately started work to migrate their entire operation to Shopify, and bring all three elements under one e-commerce roof.
With the vision for Shopify now firmly in place, we started to get Freshly Prep’d - well, prepped, for their next chapter.
Due to the unique nature of their service offering, with local pick-up locations in Irish gyms alongside standard home deliveries, a custom design was required to support the features we envisioned for Freshly Prep’d.
Our design team collaborated to create a whole new look and feel for their forthcoming website. First starting with a mood board composed of inspirational imagery and graphic design, the team worked to create a concept centred around health, nutrition and fresh produce.
Kubix created a set of bespoke illustrations of fruit, vegetables and other fresh ingredients featured in Freshly Prep’d recipes. These were complemented by custom graphics featuring real meals available from Freshly Prep’d.
Beyond aesthetics, the design team also had to devise innovative ways to improve the customer journey, by making a clear distinction between delivery and collection options. Using best UX practices, we closely integrated both service offerings into one site. This was in stark contrast to their former implementation, which required customers to effectively leave one site and use another, depending on the service they wanted to use.
With the vision for Shopify now firmly in place, we started to get Freshly Prep’d - well, prepped, for their next chapter.
Due to the unique nature of their service offering, with local pick-up locations in Irish gyms alongside standard home deliveries, a custom design was required to support the features we envisioned for Freshly Prep’d.
Our design team collaborated to create a whole new look and feel for their forthcoming website. First starting with a mood board composed of inspirational imagery and graphic design, the team worked to create a concept centred around health, nutrition and fresh produce.
Kubix created a set of bespoke illustrations of fruit, vegetables and other fresh ingredients featured in Freshly Prep’d recipes. These were complemented by custom graphics featuring real meals available from Freshly Prep’d.
Beyond aesthetics, the design team also had to devise innovative ways to improve the customer journey, by making a clear distinction between delivery and collection options. Using best UX practices, we closely integrated both service offerings into one site. This was in stark contrast to their former implementation, which required customers to effectively leave one site and use another, depending on the service they wanted to use.
With the vision for Shopify now firmly in place, we started to get Freshly Prep’d - well, prepped, for their next chapter.
Due to the unique nature of their service offering, with local pick-up locations in Irish gyms alongside standard home deliveries, a custom design was required to support the features we envisioned for Freshly Prep’d.
Our design team collaborated to create a whole new look and feel for their forthcoming website. First starting with a mood board composed of inspirational imagery and graphic design, the team worked to create a concept centred around health, nutrition and fresh produce.
Kubix created a set of bespoke illustrations of fruit, vegetables and other fresh ingredients featured in Freshly Prep’d recipes. These were complemented by custom graphics featuring real meals available from Freshly Prep’d.
Beyond aesthetics, the design team also had to devise innovative ways to improve the customer journey, by making a clear distinction between delivery and collection options. Using best UX practices, we closely integrated both service offerings into one site. This was in stark contrast to their former implementation, which required customers to effectively leave one site and use another, depending on the service they wanted to use.
With the vision for Shopify now firmly in place, we started to get Freshly Prep’d - well, prepped, for their next chapter.
Due to the unique nature of their service offering, with local pick-up locations in Irish gyms alongside standard home deliveries, a custom design was required to support the features we envisioned for Freshly Prep’d.
Our design team collaborated to create a whole new look and feel for their forthcoming website. First starting with a mood board composed of inspirational imagery and graphic design, the team worked to create a concept centred around health, nutrition and fresh produce.
Kubix created a set of bespoke illustrations of fruit, vegetables and other fresh ingredients featured in Freshly Prep’d recipes. These were complemented by custom graphics featuring real meals available from Freshly Prep’d.
Beyond aesthetics, the design team also had to devise innovative ways to improve the customer journey, by making a clear distinction between delivery and collection options. Using best UX practices, we closely integrated both service offerings into one site. This was in stark contrast to their former implementation, which required customers to effectively leave one site and use another, depending on the service they wanted to use.
With designs sitting pretty, it was time to turn the vision into a reality. Phil, our Lead Developer on the project, lives in Northern Ireland, and is a frequent customer of Slim's Healthy Kitchen, Freshly Prep’d’s sister brand. A fan of their jerk chicken and fruit smoothies in particular, Phil was keen to take the lead on transforming Freshly Prep’d’s online presence.
Unlike most e-commerce stores that sell products within a variety of collections, Freshly Prep’d presented a unique technical challenge. With subscriptions, one-off orders, gym-based collections and home delivery on offer, a one-size-fits-all Shopify implementation was never going to be sufficient.
Our development team flexed their capabilities, working on one of our most ambitious implementations of Recharge to date. Recharge is a powerful Shopify integration, extending the standard capabilities of a Shopify store to provide a multitude of subscription options to customers.
As an official Recharge Agency Partner, our team worked closely with Recharge to develop a custom implementation of the app, able to accommodate Freshly Prep’d’s variety of delivery and collection options, as well as different sized bundles. We leveraged the best of Recharge’s capabilities, such as by using Recharge Bundles to allow customers to customise their meals each week after subscribing.
One of the biggest pinch points for Freshly Prep’d concerned the process of transferring order information from online to offline, and getting the right orders out to their chefs. Kubix implemented the Report Pundit App, a unique Shopify integration that substantially extends the reporting capabilities of Shopify. Using the app, Freshly Prep’d is able to create custom reports that extract precisely the right information their team needs at the right time.
We also implemented live chat from Tawk.io, allowing customers to easily ask questions, as well as Cencus from Vervaunt, which creates post-purchase surveys for customers, fostering a process of feedback and continual improvement. And last but not least, we helped Freshly Prep’d invest in their marketing by implementing Klaviyo for emails, streamlining both their front and backend operations.
With designs sitting pretty, it was time to turn the vision into a reality. Phil, our Lead Developer on the project, lives in Northern Ireland, and is a frequent customer of Slim's Healthy Kitchen, Freshly Prep’d’s sister brand. A fan of their jerk chicken and fruit smoothies in particular, Phil was keen to take the lead on transforming Freshly Prep’d’s online presence.
Unlike most e-commerce stores that sell products within a variety of collections, Freshly Prep’d presented a unique technical challenge. With subscriptions, one-off orders, gym-based collections and home delivery on offer, a one-size-fits-all Shopify implementation was never going to be sufficient.
Our development team flexed their capabilities, working on one of our most ambitious implementations of Recharge to date. Recharge is a powerful Shopify integration, extending the standard capabilities of a Shopify store to provide a multitude of subscription options to customers.
As an official Recharge Agency Partner, our team worked closely with Recharge to develop a custom implementation of the app, able to accommodate Freshly Prep’d’s variety of delivery and collection options, as well as different sized bundles. We leveraged the best of Recharge’s capabilities, such as by using Recharge Bundles to allow customers to customise their meals each week after subscribing.
One of the biggest pinch points for Freshly Prep’d concerned the process of transferring order information from online to offline, and getting the right orders out to their chefs. Kubix implemented the Report Pundit App, a unique Shopify integration that substantially extends the reporting capabilities of Shopify. Using the app, Freshly Prep’d is able to create custom reports that extract precisely the right information their team needs at the right time.
We also implemented live chat from Tawk.io, allowing customers to easily ask questions, as well as Cencus from Vervaunt, which creates post-purchase surveys for customers, fostering a process of feedback and continual improvement. And last but not least, we helped Freshly Prep’d invest in their marketing by implementing Klaviyo for emails, streamlining both their front and backend operations.
With designs sitting pretty, it was time to turn the vision into a reality. Phil, our Lead Developer on the project, lives in Northern Ireland, and is a frequent customer of Slim's Healthy Kitchen, Freshly Prep’d’s sister brand. A fan of their jerk chicken and fruit smoothies in particular, Phil was keen to take the lead on transforming Freshly Prep’d’s online presence.
Unlike most e-commerce stores that sell products within a variety of collections, Freshly Prep’d presented a unique technical challenge. With subscriptions, one-off orders, gym-based collections and home delivery on offer, a one-size-fits-all Shopify implementation was never going to be sufficient.
Our development team flexed their capabilities, working on one of our most ambitious implementations of Recharge to date. Recharge is a powerful Shopify integration, extending the standard capabilities of a Shopify store to provide a multitude of subscription options to customers.
As an official Recharge Agency Partner, our team worked closely with Recharge to develop a custom implementation of the app, able to accommodate Freshly Prep’d’s variety of delivery and collection options, as well as different sized bundles. We leveraged the best of Recharge’s capabilities, such as by using Recharge Bundles to allow customers to customise their meals each week after subscribing.
One of the biggest pinch points for Freshly Prep’d concerned the process of transferring order information from online to offline, and getting the right orders out to their chefs. Kubix implemented the Report Pundit App, a unique Shopify integration that substantially extends the reporting capabilities of Shopify. Using the app, Freshly Prep’d is able to create custom reports that extract precisely the right information their team needs at the right time.
We also implemented live chat from Tawk.io, allowing customers to easily ask questions, as well as Cencus from Vervaunt, which creates post-purchase surveys for customers, fostering a process of feedback and continual improvement. And last but not least, we helped Freshly Prep’d invest in their marketing by implementing Klaviyo for emails, streamlining both their front and backend operations.
With designs sitting pretty, it was time to turn the vision into a reality. Phil, our Lead Developer on the project, lives in Northern Ireland, and is a frequent customer of Slim's Healthy Kitchen, Freshly Prep’d’s sister brand. A fan of their jerk chicken and fruit smoothies in particular, Phil was keen to take the lead on transforming Freshly Prep’d’s online presence.
Unlike most e-commerce stores that sell products within a variety of collections, Freshly Prep’d presented a unique technical challenge. With subscriptions, one-off orders, gym-based collections and home delivery on offer, a one-size-fits-all Shopify implementation was never going to be sufficient.
Our development team flexed their capabilities, working on one of our most ambitious implementations of Recharge to date. Recharge is a powerful Shopify integration, extending the standard capabilities of a Shopify store to provide a multitude of subscription options to customers.
As an official Recharge Agency Partner, our team worked closely with Recharge to develop a custom implementation of the app, able to accommodate Freshly Prep’d’s variety of delivery and collection options, as well as different sized bundles. We leveraged the best of Recharge’s capabilities, such as by using Recharge Bundles to allow customers to customise their meals each week after subscribing.
One of the biggest pinch points for Freshly Prep’d concerned the process of transferring order information from online to offline, and getting the right orders out to their chefs. Kubix implemented the Report Pundit App, a unique Shopify integration that substantially extends the reporting capabilities of Shopify. Using the app, Freshly Prep’d is able to create custom reports that extract precisely the right information their team needs at the right time.
We also implemented live chat from Tawk.io, allowing customers to easily ask questions, as well as Cencus from Vervaunt, which creates post-purchase surveys for customers, fostering a process of feedback and continual improvement. And last but not least, we helped Freshly Prep’d invest in their marketing by implementing Klaviyo for emails, streamlining both their front and backend operations.
Freshly Prep’d’s new website has completely transformed their business. With an inviting and easy-to-use design that combines all of their services into one, to streamlined and more efficient backend operations thanks to our knowledge of apps and integrations, our partnership has been a great success.
With a solid foundation now enabling the business to grow even further, and tools like Klaviyo implemented to elevate their marketing capabilities going forward, we can’t wait to see what tasty dishes Freshly Prep’d will create next.
Freshly Prep’d’s new website has completely transformed their business. With an inviting and easy-to-use design that combines all of their services into one, to streamlined and more efficient backend operations thanks to our knowledge of apps and integrations, our partnership has been a great success.
With a solid foundation now enabling the business to grow even further, and tools like Klaviyo implemented to elevate their marketing capabilities going forward, we can’t wait to see what tasty dishes Freshly Prep’d will create next.
Freshly Prep’d’s new website has completely transformed their business. With an inviting and easy-to-use design that combines all of their services into one, to streamlined and more efficient backend operations thanks to our knowledge of apps and integrations, our partnership has been a great success.
With a solid foundation now enabling the business to grow even further, and tools like Klaviyo implemented to elevate their marketing capabilities going forward, we can’t wait to see what tasty dishes Freshly Prep’d will create next.
Freshly Prep’d’s new website has completely transformed their business. With an inviting and easy-to-use design that combines all of their services into one, to streamlined and more efficient backend operations thanks to our knowledge of apps and integrations, our partnership has been a great success.
With a solid foundation now enabling the business to grow even further, and tools like Klaviyo implemented to elevate their marketing capabilities going forward, we can’t wait to see what tasty dishes Freshly Prep’d will create next.
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