Case Study
6x sales increase for furniture retail giant.
If we had a penny for every time we’d heard the immortal words: “I don’t like trust marketing agencies”, we’d probably have - well. About a pound by now. But pounds and pennies aside, trust is a common issue between agencies and clients, and even the most optimistic of business owners can falter when faced with a marketing team who don’t deliver on their initial plans. NCF Living was one retail giant who had been burnt, and badly. Our team were challenged to change their minds - and fast.
Furniture business owner Soheb from NCF Living first came to Kubix through the Shopify Experts Marketplace. He said that he was almost ready to abandon working with agencies altogether, after not one but two instances of agencies not delivering on what they’d promised, Soheb was sick of the inconsistencies between expectation and reality. His NCF Living store was already on Shopify at the time, selling their furniture collections on a bespoke website that had cost a lot to build. But despite the heavy costs of building a custom store, the site was broken across different browsers and had a shockingly low conversion rate of less than 0.15%. The NCF team were also paying an agency for marketing services, and their reports were stuffed with statistics of impressions and clicks, but avoided any mention of physical sales. Our team analysed the problem, and spoke our minds.
“Can we be honest, Soheb?” we said to him. “You need a new website.”
If we had a penny for every time we’d heard the immortal words: “I don’t like trust marketing agencies”, we’d probably have - well. About a pound by now. But pounds and pennies aside, trust is a common issue between agencies and clients, and even the most optimistic of business owners can falter when faced with a marketing team who don’t deliver on their initial plans. NCF Living was one retail giant who had been burnt, and badly. Our team were challenged to change their minds - and fast.
Furniture business owner Soheb from NCF Living first came to Kubix through the Shopify Experts Marketplace. He said that he was almost ready to abandon working with agencies altogether, after not one but two instances of agencies not delivering on what they’d promised, Soheb was sick of the inconsistencies between expectation and reality. His NCF Living store was already on Shopify at the time, selling their furniture collections on a bespoke website that had cost a lot to build. But despite the heavy costs of building a custom store, the site was broken across different browsers and had a shockingly low conversion rate of less than 0.15%. The NCF team were also paying an agency for marketing services, and their reports were stuffed with statistics of impressions and clicks, but avoided any mention of physical sales. Our team analysed the problem, and spoke our minds.
“Can we be honest, Soheb?” we said to him. “You need a new website.”
If we had a penny for every time we’d heard the immortal words: “I don’t like trust marketing agencies”, we’d probably have - well. About a pound by now. But pounds and pennies aside, trust is a common issue between agencies and clients, and even the most optimistic of business owners can falter when faced with a marketing team who don’t deliver on their initial plans. NCF Living was one retail giant who had been burnt, and badly. Our team were challenged to change their minds - and fast.
Furniture business owner Soheb from NCF Living first came to Kubix through the Shopify Experts Marketplace. He said that he was almost ready to abandon working with agencies altogether, after not one but two instances of agencies not delivering on what they’d promised, Soheb was sick of the inconsistencies between expectation and reality. His NCF Living store was already on Shopify at the time, selling their furniture collections on a bespoke website that had cost a lot to build. But despite the heavy costs of building a custom store, the site was broken across different browsers and had a shockingly low conversion rate of less than 0.15%. The NCF team were also paying an agency for marketing services, and their reports were stuffed with statistics of impressions and clicks, but avoided any mention of physical sales. Our team analysed the problem, and spoke our minds.
“Can we be honest, Soheb?” we said to him. “You need a new website.”
If we had a penny for every time we’d heard the immortal words: “I don’t like trust marketing agencies”, we’d probably have - well. About a pound by now. But pounds and pennies aside, trust is a common issue between agencies and clients, and even the most optimistic of business owners can falter when faced with a marketing team who don’t deliver on their initial plans. NCF Living was one retail giant who had been burnt, and badly. Our team were challenged to change their minds - and fast.
Furniture business owner Soheb from NCF Living first came to Kubix through the Shopify Experts Marketplace. He said that he was almost ready to abandon working with agencies altogether, after not one but two instances of agencies not delivering on what they’d promised, Soheb was sick of the inconsistencies between expectation and reality. His NCF Living store was already on Shopify at the time, selling their furniture collections on a bespoke website that had cost a lot to build. But despite the heavy costs of building a custom store, the site was broken across different browsers and had a shockingly low conversion rate of less than 0.15%. The NCF team were also paying an agency for marketing services, and their reports were stuffed with statistics of impressions and clicks, but avoided any mention of physical sales. Our team analysed the problem, and spoke our minds.
“Can we be honest, Soheb?” we said to him. “You need a new website.”
Soheb wasn’t keen to hear our diagnosis, but perked up when we said our team could quickly get NCF Living up and running on a new store that would convert much more highly than their current site. We decided to scale the project back to basics and get NCF Living a stunningly simple design that would work seamlessly for its online shoppers. Bespoke, long-term development work could wait: Soheb needed a store that would sell.
As soon as the new website launched, the NCF team saw an uplift in online sales. The more customers the site gathered, the more data our marketing team had to work with to target the perfect audience. Trying to stand out in the furniture industry is no easy feat, but our team quickly struck gold with new social ads and fresh photography. As the conversion rate doubled and continued to rise steadily every month, we encouraged Soheb to build his very own photography studio to shoot their beds and wardrobes, showcasing to customers exactly how they could style up the furniture in their own homes. Immediately these images lifted the site, and whilst national stores such as DFS and Furniture Village struggled with huge overheads, NCF found it much easier to provide equal quality for better prices. All we had to do was get eyeballs to the site - which we were getting better at doing by the day.
Soheb wasn’t keen to hear our diagnosis, but perked up when we said our team could quickly get NCF Living up and running on a new store that would convert much more highly than their current site. We decided to scale the project back to basics and get NCF Living a stunningly simple design that would work seamlessly for its online shoppers. Bespoke, long-term development work could wait: Soheb needed a store that would sell.
As soon as the new website launched, the NCF team saw an uplift in online sales. The more customers the site gathered, the more data our marketing team had to work with to target the perfect audience. Trying to stand out in the furniture industry is no easy feat, but our team quickly struck gold with new social ads and fresh photography. As the conversion rate doubled and continued to rise steadily every month, we encouraged Soheb to build his very own photography studio to shoot their beds and wardrobes, showcasing to customers exactly how they could style up the furniture in their own homes. Immediately these images lifted the site, and whilst national stores such as DFS and Furniture Village struggled with huge overheads, NCF found it much easier to provide equal quality for better prices. All we had to do was get eyeballs to the site - which we were getting better at doing by the day.
Results? 6x Sales in 10 Months
Soheb wasn’t keen to hear our diagnosis, but perked up when we said our team could quickly get NCF Living up and running on a new store that would convert much more highly than their current site. We decided to scale the project back to basics and get NCF Living a stunningly simple design that would work seamlessly for its online shoppers. Bespoke, long-term development work could wait: Soheb needed a store that would sell.
As soon as the new website launched, the NCF team saw an uplift in online sales. The more customers the site gathered, the more data our marketing team had to work with to target the perfect audience. Trying to stand out in the furniture industry is no easy feat, but our team quickly struck gold with new social ads and fresh photography. As the conversion rate doubled and continued to rise steadily every month, we encouraged Soheb to build his very own photography studio to shoot their beds and wardrobes, showcasing to customers exactly how they could style up the furniture in their own homes. Immediately these images lifted the site, and whilst national stores such as DFS and Furniture Village struggled with huge overheads, NCF found it much easier to provide equal quality for better prices. All we had to do was get eyeballs to the site - which we were getting better at doing by the day.
Soheb wasn’t keen to hear our diagnosis, but perked up when we said our team could quickly get NCF Living up and running on a new store that would convert much more highly than their current site. We decided to scale the project back to basics and get NCF Living a stunningly simple design that would work seamlessly for its online shoppers. Bespoke, long-term development work could wait: Soheb needed a store that would sell.
As soon as the new website launched, the NCF team saw an uplift in online sales. The more customers the site gathered, the more data our marketing team had to work with to target the perfect audience. Trying to stand out in the furniture industry is no easy feat, but our team quickly struck gold with new social ads and fresh photography. As the conversion rate doubled and continued to rise steadily every month, we encouraged Soheb to build his very own photography studio to shoot their beds and wardrobes, showcasing to customers exactly how they could style up the furniture in their own homes. Immediately these images lifted the site, and whilst national stores such as DFS and Furniture Village struggled with huge overheads, NCF found it much easier to provide equal quality for better prices. All we had to do was get eyeballs to the site - which we were getting better at doing by the day.
As both lockdown and summer rolled around, our next step was to identify new retail opportunities for the NCF team. Having worked with other furniture brands in the past, our commercial team knew that garden furniture was a big hit online and had huge growth potential, given the increased time people were spending in their homes. After taking our recommendation and flooding the site with garden sofa sets and tables, they saw the biggest rise in sales yet. With hundreds of thousands of pounds now under their belt, Soheb and his team knew it was time for the next big step: the bespoke website that they’d waited over a year to bring to life.
NCF Living has now experienced over three years of Kubix services - from Google ads, to social ads, CRO, email marketing and business support - and we’re happy to report that Soheb has changed his mind about marketing agencies. In just under 12 months, his sales figures have increased by 6, and he finally feels ready to trust us with the bespoke website that the business deserves. The past few years have been a struggle for countless businesses, but NCF are confident that the journey ahead is going to be an exciting one.
As both lockdown and summer rolled around, our next step was to identify new retail opportunities for the NCF team. Having worked with other furniture brands in the past, our commercial team knew that garden furniture was a big hit online and had huge growth potential, given the increased time people were spending in their homes. After taking our recommendation and flooding the site with garden sofa sets and tables, they saw the biggest rise in sales yet. With hundreds of thousands of pounds now under their belt, Soheb and his team knew it was time for the next big step: the bespoke website that they’d waited over a year to bring to life.
NCF Living has now experienced over three years of Kubix services - from Google ads, to social ads, CRO, email marketing and business support - and we’re happy to report that Soheb has changed his mind about marketing agencies. In just under 12 months, his sales figures have increased by 6, and he finally feels ready to trust us with the bespoke website that the business deserves. The past few years have been a struggle for countless businesses, but NCF are confident that the journey ahead is going to be an exciting one.
As both lockdown and summer rolled around, our next step was to identify new retail opportunities for the NCF team. Having worked with other furniture brands in the past, our commercial team knew that garden furniture was a big hit online and had huge growth potential, given the increased time people were spending in their homes. After taking our recommendation and flooding the site with garden sofa sets and tables, they saw the biggest rise in sales yet. With hundreds of thousands of pounds now under their belt, Soheb and his team knew it was time for the next big step: the bespoke website that they’d waited over a year to bring to life.
NCF Living has now experienced over three years of Kubix services - from Google ads, to social ads, CRO, email marketing and business support - and we’re happy to report that Soheb has changed his mind about marketing agencies. In just under 12 months, his sales figures have increased by 6, and he finally feels ready to trust us with the bespoke website that the business deserves. The past few years have been a struggle for countless businesses, but NCF are confident that the journey ahead is going to be an exciting one.
As both lockdown and summer rolled around, our next step was to identify new retail opportunities for the NCF team. Having worked with other furniture brands in the past, our commercial team knew that garden furniture was a big hit online and had huge growth potential, given the increased time people were spending in their homes. After taking our recommendation and flooding the site with garden sofa sets and tables, they saw the biggest rise in sales yet. With hundreds of thousands of pounds now under their belt, Soheb and his team knew it was time for the next big step: the bespoke website that they’d waited over a year to bring to life.
NCF Living has now experienced over three years of Kubix services - from Google ads, to social ads, CRO, email marketing and business support - and we’re happy to report that Soheb has changed his mind about marketing agencies. In just under 12 months, his sales figures have increased by 6, and he finally feels ready to trust us with the bespoke website that the business deserves. The past few years have been a struggle for countless businesses, but NCF are confident that the journey ahead is going to be an exciting one.
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