We’ve seen firsthand how these conversion rate optimisation tweaks can make all the difference, so let’s dive into the essential Shopify checkout customisations that will help your metaphorical cash drawer keep cha-ching-ing all day long. 

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1. Checkout Blocks: Streamline the Customer Journey

Checkout Blocks is a Shopify app that allows you to provide a personalised experience for your customers, by strategically optimising content like payment options, shipping information, or even testimonials, allowing you to guide customers smoothly through the checkout process. Customising these blocks also helps to highlight important content and direct customers' attention to specific actions, such as applying a discount code or selecting a preferred delivery option. Variety is the spice of life (and your customer’s purchase intentions).

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Payment Customisation: Flexibility Leads to Sales

This is all about making it easy for your customers to pay with their preferred payment methods, making it simpler for them to complete their purchases. Checkout Blocks gives you the ability to reorder those payment methods, allowing you to defer from the Shopify default. It can also help you show and hide certain methods based on the customer or what is in their cart. Put simply, it makes it easier for your customers to give you their money!

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Shipping Rate Rules: Simplify Decisions and Drive Sales

By establishing shipping rate rules, you can rename, reorder and discount shipping in your checkout based on conditions like those above, such as particular customers or the contents of their cart. These rules not only provide clarity to the customer but can also encourage higher spending to qualify for free delivery. One great example of this is for use in loyalty schemes, where you may want to offer free shipping to customers in higher tiers. Shipping rates rules well and truly rule. 

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Content Blocks and Custom Fields: Enhance Transparency and Trust

Content blocks and custom fields can be invaluable for building trust and providing additional information at checkout. Whether you’re using them to display reviews or showcase your unique selling points, these customisations help reinforce transparency and improve the customer experience. Again content can easily be shown or hidden using information about cart contents or the customer. It’s clear to see why Checkout Blocks is a must have for Shopify merchants. 

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2. Rebuy/Upselling: Boost Your Average Order Value

Upselling at checkout is a tried and tested strategy for increasing your average order value, think of it like the items on the shelves as you’re queuing to checkout in store. With apps like Rebuy, not only can you optimise upselling and cross selling store-wide, you can also dynamically suggest complementary products or upgrades based on what’s in the customer’s cart at checkout. This not only adds value for the customer by highlighting relevant products but also helps increase your average order value. A win win. 

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3. Data Sharing and Optimised Marketing Consent: Get It Right

With ever-changing data privacy laws in your own country let alone all the others, optimising your marketing consent process is more important than ever. Make it easy for customers to opt into newsletters or marketing communications by providing clear, concise consent options. This is where apps like Dataships come in, helping you stay compliant while maximising your subscriber list wherever they may be shopping from. An optimised consent process is not only crucial for legal compliance but also builds trust with your customers. Trust is earned. Data is protected by GDPR. And your email marketing list grows.

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4. Loyalty and Referral Programmes: Reward and Retain Customers

Loyalty and referral programmes are powerful tools for driving repeat business and expanding your customer base. Allow customers to redeem points or vouchers directly at checkout, simplifying the process and encouraging them to complete their purchase. Apps like Yotpo or LoyaltyLion make it easy to integrate loyalty rewards into your checkout process, while referral programmes incentivise customers to bring their friends on board. Two’s company, three’s a crowd. And crowds are good in eCommerce.

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5. Reviews Integration: Build Trust with Social Proof

Extending the integration of reviews directly into your checkout process can significantly boost trust and conversion rates. Apps like Reviews.io allow you to display customer testimonials, star ratings, or even product-specific feedback at checkout. This social proof reassures potential buyers and can be the final nudge they need to complete their purchase. “I like to be liked.”

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6. Order Editing: Provide Flexibility and Reduce Friction

Nothing is more frustrating for a customer than realising they've made a mistake after hitting the checkout button. Order Editing allows customers to make changes to their order without having to reach out to customer service or cancel and start over. It makes it simple for customers to adjust quantities, swap products, or update delivery details post-purchase, reducing friction and enhancing the overall experience. It saves you time, prevents customer queries via email or phone, and prevents you having to make changes manually. Let them do the leg work. 

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Creating a seamless checkout experience that not only reflects your brand but also maximises your conversion rates is key to any CRO strategy. Whether it's through custom fields, upselling, or integrating reviews, the right checkout customisations can make all the difference in turning browsers into buyers. And we like buyers.

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Ready to transform your Shopify checkout? We know a thing or two about that, get in touch!

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